A good number of us would quit wearing underwear for the rest of our lives if we could be assured of just a fraction of what Zodwa is earning.
It is normally accepted that talented and disciplined people’s names should be written in lights, that their talents and skills be rewarded with fame and fortune but every once and again, some very suspect celebrities make it into top league for reasons we cannot fathom. One of such celebrities is Kimberly Kardashian West, a largely untalented woman thrown by a sextape into fame and fortune. While it would be unfair to compare “dancer” Zodwa Wabantu to talentless Kim Kardashian , Zodwa seems to have gained her fame riding on sex and suggestion. Recently, President Zuma expressed his disapproval of Zodwa’s message to young women to use sex and suggestion to get their way in life.
In as much as we do not approve, she is making money and gaining even more notoriety. Even Davido is not immune to the Zodwa effect as he reportedly has a video with Zodwa in it, in the works. Continental fame is on the horizon.
Speaking to Times Live, Zodwa said, “Growing up people always told me I would be nothing. I know what I am here for. I knew I had ‘something’ but I didn’t think it would be this big.” She might really have something of a real dancing talent but it is buoyed by not wearing anything underneath her garments. If Zodwa would decide to wear her underwear, would she still be famous? There seems to be a consensus that her charm lies in her ability to shake her behind sans knickers on. However, she is still talented.
For one, Zodwa is incredibly smart and admits that her fame might be a fleeting thing and five years from now, she will probably not be shamelessly dancing without knickers. In her own words, “I am an outsider.” And that she is. She has created a market out of the lust of men hunting for sexual excitement and she is bagging no less than around $2000 per appearance. A good number of us would quit wearing underwear for the rest of our lives if we could be assured of just a fraction of what Zodwa is earning. This is part of the problem: some are scared she could influence a form of sexual rebellion or commodification of the female body which is toxic for younger kids. However, Zodwa never pretended to be your daughter’s role model, she is out to make a living!
So why is she famous? Because we are secretly lovers of things, a good target market for a lady who has those things. Because she is a smart hustler who knows how to get paid. Because behind the pantyless mess, there is a real talent.